Human Design Business Coach for women who shake the status quo in online and service industries.

I’m obsessed with helping women like you ditch the ‘should’s and make more money.

Why? I was in a toxic relationship from the ages of 16-22. I didn’t have the words for it then but now it would be called coercive control. Gradually my autonomy, freedom and financial independence were taken away from me. I know how important these three things are to making changes to your life and the world around you, because when you don’t have them, life is so much harder.

I believe business is THE BEST way for women to gain the autonomy, freedom and financial independence to make real, lasting change.

I truly believe we need more money and power in the hands of more women and marginalized groups to make the changes in the world we want to see and business is one of the best ways to do this. Let’s smash the patriarchy, one female founder at a time.

Human Design is a self discovery tool that gives you the permission and insight to forget the conditioning, forget the ways we’ve been taught we should make money and show up, and do it YOUR way instead. 

Coaching is at the core of everything I do to support women entrepreneurs to glow up their businesses, make more money and create the lives they dream of. I love combining Human Design and coaching in all my offerings because individually they both deal with your uniqueness, and how to approach things your way. Together? An actual super powered duo of a toolkit to make your business work for you. Add bespoke business strategy in and you’ve got an epically supercharged trio! 

Why does my Human Design make me the perfect coach for you? Read this blog post.

I’ve been building my business since 2020 and the two biggest lessons I’ve learned are: 

1- Building a business is not a solo sport. You NEED support and external expertise to help you design your version of success. Sure, you can struggle on your own but it is a whole lot easier, fun and down right powerful with someone else on your team. Whenever I work with a coach or mentor, I make progress ridiculously fast, and I want the same for you.  

2 - Cookie-cutter just won’t cut it! So many business coaches offer blueprints and trainings of their step-by-steps and while some of that is undeniably useful, it wasn’t until I started to do things MY way, aligned to my Human Design, taking my life and vision of success for myself and my business that my business started to blow up. That’s why I offer bespoke, tailored solutions based around YOU and your je ne sais quoi. Because I know how distracting and draining (energetically and financially!) someone else's version of success can be. 

It took having a baby to design my version of success in my business. I HAD to create a structure that worked for my limited time, a business model that meant I could balance both work and mothering, and a vision of success which brought me and my unique energy, gifts, outlook and goals into the mix.

I may be into HD but I am allergic to spiritual girl boss vibes. There are no manifestation hacks, quantum leaps, downloads (except, actually downloads!) or vibing-higher-but-actually-bypassing around here. 

I AM here for realistic, practical solutions to real challenges. Totally woo but make it practical, applied and actionable.

WAYS YOU CAN WORK WITH ME

THRIVE BY DESIGN

A 6-month 1:1 partnership for the woman whose work already changes industries, now ready to let her energy lead her business, not compete with it.

REFINE AND ALIGN

A month long 1:1 strategy intensive to where we build a custom strategy after deep diving your Human Design, dissolve the stories keeping you from your ‘pinch me’ business, and co-create a specific piece of your strategy that you can’t wait to action.

AUTHENTIC CONTENT CODES

No more panic posting, wondering what to say or ‘spaghetti strategy’ - where you throw it all at the wall and see what sticks. This 4 week self paced course is for you if you are ready to claim your space online and anchor into your unique energetic blueprint and a clear strategy to show up authentically.

DESIGN YOUR SUCCESS

My signature 3-month group program for women in year 2 and beyond of their business, who are ready to plug the financial and energetic gaps that are quietly draining their capacity.

VISIONARY

A community designed with velocity in mind where you tap into on-demand energetics and strategy through a lens of your Human Design to move with intention and your unique energy to land your business vision for 2025.

  • I do absolutely feel I've stepped into a new level of personal power - things have just clicked. It makes sense why I do things in certain ways, but it's also give me permission to lean into ways I naturally like to communicate - with amazing results!

    Samantha, Stylist + Business Coach

  • Emily, you have such an encouraging, empowering, cozy aura. I felt seen and accepted without judgment and I almost immediately felt comfortable opening up to you and sharing things that I normally hold so much shame around.

    Erin

  • You asked brilliantly thought-provoking questions that allowed me to always feel I was making choices and decisions for myself while also feeling supported and witnessed in that. I felt truly seen and undestood by you throughout the experience.

    Tamsin, Parenthood Coach

  • Emily helps to put things into context, and untangle the ways of thinking you cling onto that hold you back. She challenges your inner self-saboteur! I now feel that I'm much more in touch with my true purpose and the practical steps I need to work towards it.

    Nat

  • Emily helps to put things into context, and untangle the ways of thinking you cling onto that hold you back. She challenges your inner self-saboteur! I now feel that I'm much more in touch with my true purpose and the practical steps I need to work towards it.

    Nat

Women making money, living lives they love will make a massive difference to the world. Human Design enabled me to design my version of success and I can’t wait to help you create yours

FREQUENTLY ASKED QUESTIONS

  • Head to my services page and click to book a discovery call for Thrive by Design. Or to directly buy Design YOUR Success, Decode YOUR Design or Refine and Align.

  • Yes, I only work with women and people who have been raised as female (however you may identify now). If that’s you, welcome. You are in the right place.

  • I hang out on Instagram or LinkedIN so you can find me there. Otherwise, join The Collective: my email community for more of me directly in your inbox.

  • I’m available for speaking on Podcasts and you can find more info on this here.

    I provide executive/change sponsor coaching to create better leaders and better businesses harnessing the power of Human Design in a corporate setting. If you are interested in finding out more information about my corporate packages please reach out directly at hello@emilyarmitage.co.uk

Lead like Her

A daily audio activation that brings you back to yourself, before the strategy, the noise and the pressures that come along with leading a 6+ figure business.