The Legal Stuff: disclaimers and policies.

The Yorkshire Zen Company Ltd AI Usage Policy

At The Yorkshire Zen Company Ltd (trading as Emily Armitage Coaching), we are committed to transparency, trust, and responsible innovation. This AI Usage Policy explains how we use artificial intelligence (AI) tools in the course of delivering our services, and how that may impact our clients, potential clients, website visitors, and social media followers.

1. How We Use AI

This policy sets out how we use artificial intelligence (AI) tools responsibly and legally within The Yorkshire Zen Company Ltd, and how we use it, amongst other things, to protect our copyright and ensure that client data is protected.

We may use AI-based tools to support or enhance aspects of our business, including but not limited to:

  • Content creation (e.g. blogs, emails, captions)

  • Creation of images and designs

  • Idea generation and market research

  • Customer support or communication (e.g. auto-replies, suggested responses)

  • Internal productivity tasks (e.g. scheduling, admin, creating summaries)

All AI-generated content is reviewed and edited by a human before being shared with clients or published publicly, unless clearly stated otherwise.

2. AI and Personal Data

We will never knowingly input sensitive or data which is personally identifiable client data into public AI platforms.

For our full data privacy policy click here. If you have questions about how your data is used, you may contact us at hello@emilyarmitage.co.uk.

3. Transparency and Responsibility

AI helps us improve speed and efficiency, however, we remain fully responsible for the accuracy, legality, and appropriateness of everything that we create using AI, including any outputs and for all of the services that we deliver.

If AI has been used to generate any part of a deliverable, we disclose this when appropriate.

4. Limitations of AI Use

AI-generated content may occasionally contain factual inaccuracies, outdated information, or lack context. While we strive for high-quality, human-reviewed outputs, we recommend clients use their own judgment and verify any important information provided.

5. Your Rights and Choices

If you prefer that we do not use AI tools in relation to your project or data, please let us know when you engage our services. We will make reasonable efforts to accommodate such requests. We will notify you if we are not able to remove AI from our service delivery.

6. Policy Updates

This policy may be updated from time to time to reflect changes in technology, regulation, or our business practices. The latest version will always be available on our website.

Effective Date: Last Updated: 8/10/2025

Terms and Conditions for online courses

These Terms

These are the terms and conditions (“Terms”) on which we supply our goods and services to you in the form of an online digital coaching course (“ecourse”).

Please read these Terms carefully before you submit your order to us. These Terms tell you who we are, how we will provide products to you, how you and we may change or end our relationship, and other important information. If you think that there is a mistake in these Terms or require any changes, please contact us via email at hello@emilyarmitage.co.uk to discuss.

Information about us

We are The Yorkshire Zen Company Limited, incorporated and registered in England and Wales whose registered office is at 4 Molloy Place, Sheffield, S8 9QP.

You can contact us via email at hello@emilyarmitage.co.uk

If we have to contact you we will do so by writing to you at the email address you provide to us in your order.

Our Agreement with you

Our acceptance of your order will take place when we email you to accept it, at which point an agreement will come into existence between you and us as governed by these Terms.

If we are unable to accept your order, we will inform you of this in writing and will not charge you for the ecourse. This might be because of unexpected limits on our resources which we could not reasonably plan for, or because we have identified an error in the price or description of the ecourse.

Our Rights to Make Changes

We may change the ecourse to:

reflect changes in relevant laws and regulatory requirements; or

implement minor technical adjustments and improvements, for example to address a security threat. These changes will not affect your use of the programme.

We may update or require you to update content of the ecourse, provided that the content of the ecourse shall always match the description of it that we provided to you before you bought it.

Provision of the Ecourse

We will supply the ecourse to you until either:

the ecourse is complete; or

you end the agreement between us as described in Clause 6 below; or

we end the agreement between us by written notice to you as described in Clause 6 below.

If our supply of the ecourse is delayed by an event outside our control, then we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay. Provided we do this, we will not be liable for delays caused by the event, but if there is a risk of substantial delay you may contact us to end the agreement between us and receive a refund for parts of the ecourse you have paid for but not received.

If you do not pay us for the ecourse when you are supposed to and you still do not make payment within seven (7) days of us reminding you that payment is due, we may suspend supply of the ecourse until you have paid us the outstanding amounts. We will contact you to tell you that we are suspending supply of the ecourse in such an instance.

Ending the contract

If you are ending the agreement for a reason set out in this clause 6.1, the agreement will end immediately and we will refund you in full for parts of the ecourse you have paid for but not received. The reasons include:

we have told you about an upcoming change to the ecourse or these terms which you do not agree to;

we have told you about an error in the price or description of the ecourse you have ordered and you do not wish to proceed;

there is a risk that supply of the ecourse may be significantly delayed because of events outside our control;

we have suspended supply of the ecourse for technical reasons, or notify you we are going to suspend them for technical reasons, in each case for a period of more than one (1) month;

you have a legal right to end the agreement because of something we have done wrong; or

we have decided, based on external factors and in our absolute discretion, to allow you to end the agreement between us.

Where you are entitled to a refund under clause 6.1, we will refund you by the method you used for payment as soon as possible (but not later than 14 days after we have agreed to the refund).

You have 14 days after the day we email you to confirm we accept your order or, if earlier, until you start downloading or streaming the ecourse. If we delivered the ecourse to you immediately, and you agreed to this when ordering, you will not have a right to change your mind or request a refund.

You do not have the right to change your mind or request a refund in respect of the ecourse once you have started to download or stream it.

To end your agreement with us, please let us know by emailing us at hello@emilyarmitage.co.uk.

We may end the agreement at any time by writing to you if you do not make any payment to us when it is due, and you still do not make payment within seven (7) days of us reminding you that payment is due.

Summary of your key legal rights

This is a summary of your key legal rights. These are subject to certain exceptions. For detailed information please visit the Citizens Advice website at www.adviceguide.org.uk.

The Consumer Rights Act 2015 says that digital content must be as described, fit for purpose and of satisfactory quality. If:

the digital content is faulty, you may be entitled to a repair or a replacement;

the fault cannot be fixed, or if it hasn’t been fixed within a reasonable time and without significant inconvenience, you can get some or all of your money back;

you can show the fault has damaged your device and we have not used reasonable care and skill, you may be entitled to a repair or compensation.

Your Personal Information

We will only use your personal information as set out in our Privacy Policy, available below.

Confidentiality

For the purposes of these Terms, confidential information means information provided or shared throughout the ecourse in written, graphic, recorded, machine readable or other form concerning business, clients, suppliers, financers, personal information, family information and other areas of the other party’s business, background or current situation (“Confidential information”).

You will not use or disclose to any person either during or at any time after your use of the ecourse any Confidential Information. This restriction does not apply to any disclosure that has been authorised by us or that is required by law.

Results guarantee
Coaching, mentoring and Human Design is in no way to be construed as psychological counselling, any type of therapy or financial or business advice.


Limitation of Liability

Except as expressly provided in this Agreement, the Coach makes no guarantees, representations or warranties of any kind or nature, express or implied with respect to the coaching services negotiated, agreed upon and rendered. In no event shall the Coach be liable to the Client for any indirect, consequential or special damages. Notwithstanding any damages that the Client may incur, the Coach’s entire liability under this Agreement, and the Client’s exclusive remedy, shall be limited to the amount actually paid by the Client to the Coach under this Agreement for all services rendered through and including the termination date.

Intellectual Property

All intellectual property rights in and arising from the ecourse, its content and all related content are and remain our property. In relation to the ecourse, its content and all related content, we do not allow copying, modifying, reproducing, publishing (or re-publishing), selling, distributing, or otherwise making available to anyone not a party to these Terms.

Disclaimer

You acknowledge and agree that we are not licensed psychiatrists, psychologists, mental health professionals, medical professionals or financial advisors and our services are not intended to replace those of such professions. Whilst we have utilised in creating the ecourse, and we will at all times in our dealings with you utilise, our best professional endeavours and skills, we do not guarantee any specific outcome from your use of the ecourse.

General Terms

We may transfer our rights and obligations under these Terms to another organisation. We will always tell you in writing if this happens and will ensure that the transfer will not affect your rights under the agreement between us.

You may only transfer your rights or obligations under these Terms to another person if we agree to this in writing in advance.

Nobody else has any rights under these Terms, except someone you pass your guarantee on to with our express permission under Clause 10.2. The agreement is between you and us, and no other person will have any rights to enforce any of its terms.

If a court finds part of these Terms illegal, the rest will continue in force.

Even if we delay in enforcing these Terms, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these Terms, or if we delay in taking steps against you in respect of your violation of these Terms, that will not mean that you do not have to do those things and it will not prevent us from taking steps against you at a later date.

These terms are governed by English law and you can bring legal proceedings in respect of these Terms in the English courts.

COOKIE POLICY

The Yorkshire Zen Company Limited website may gather information about your general Internet use by using cookies in order to help you personalise your online experience. Where used, these cookies are downloaded to your computer automatically. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. You consent to us placing non-essential cookies on your computer or device by continuing to use our website with your browser settings set to accept cookies.

Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

We use cookies for the following purposes:

1.   authentication - we use cookies to identify you when you visit our website and as you navigate our website;

2.   personalisation - we use cookies to store information about your preferences and to personalise the website for you;

3.   advertising - we use cookies to help us to display advertisements that will be relevant to you;

4.   analysis - we use cookies to help us to analyse the use and performance of our website and services; and

5.   cookie consent - we use cookies to store your preferences in relation to the use of cookies more generally

Some of our service providers also use cookies and those cookies may be stored on your computer when you visit our website. These are the third party service providers that store cookies when you visit our website:

We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at: https://www.google.com/policies/privacy/.]

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Google Chrome | Mozilla Firefox | Microsoft Internet Explorer |Apple Safari

For further information on how we handle personal information please refer to our Privacy Policy below. 

Privacy Notice

Introduction

The Yorkshire Zen Company Ltd is a company registered in England and Wales (company number 12143973) with a registered address of Sheffield, S8 (‘we’, ‘our’, ‘us’ in this privacy notice).

The Yorkshire Zen Company Ltd is responsible for collecting, processing, storing and safe-keeping personal and other information as part of providing a service and carrying out our regular business activities. We manage personal information in accordance with data protection legislation including the Data Protection Act 2018.

Any questions regarding our processing of personal data should be directed to us via hello@emilyarmitage.co.uk

Data processing principles

We take protecting online privacy and data security seriously. Please read the whole of this notice carefully as it sets out our approach to processing personal data including what information we may collect from you, how we may use it, store it and protect it, and your rights as a data subject.

Our Privacy Notice outlines our approach to any kind of data processing where we are acting as a data controller or co-controller (including collection, use, transfer, storage and deletion) of personally identifiable information (any information that may be used to identify a physical person, and any other information associated therewith) about natural persons. This notice applies to our processing of data collected through any means, actively as well as passively, from persons located anywhere in the world. 

We are guided by the following principles when processing data:

  1. We will only collect data for specific and specified purposes;

  2. We will not collect data beyond what is necessary to accomplish those purposes; we will minimise the amount of information we collect from you to what we need to deliver the services required;

  3. We will collect and use your personal information only if we have sensible business reasons for doing so, such as making available to you our services and products;

  4. We will not use your data for purposes other than those for which it was collected, accepted as stated within our policy, or with your prior consent;

  5. We will seek to verify and/or update your data periodically and we will accept requests from you for amendment of the data held;

  6. We will apply high technical standards to make our processing of data secure;

  7. Except otherwise stated, we will not store data in identifiable form longer than is necessary to accomplish its purpose or as required by law.

What information we collect

In accordance with Data Protection Legislation we only collect and process information which we require to meet the specific purposes as stated above. The information we may collect about you could include, but is not limited to:

  1. Contact details;

  2. Personal details and identifiers;

  3. Financial information;

  4. Details about your occupation and business;

  5. Details about your lifestyle and social circumstances;

  6. Your aspirations and career ambitions;

  7. Personal development goals and targets;

  8. Details about how you use our website including technical data such as IP address.

Occasionally we may ask for special category data if necessary for delivery of a particular service or product, such as medical information. Any such special category data will only be collected with your express consent and will be handled in line with ICO best practice guidelines for special category data. As per our Data Processing Principles we will only ask for information that is necessary to deliver our services, and therefore we encourage you not to provide us with personal data or special category data which we do not ask for.

How we collect, use and share personal data

Most personal information is provided directly and voluntarily by you when you engage with us in order to enquire about, or purchase, our services or products. We will collect information from you when:

  1. You sign up to our newsletter or mailing list;

  2. You download an opt-in;

  3. You book onto a course, event or programme we are running;

  4. You contact us for information via our website or social media channels, by phone or email;

  5. You post on our social media channels, website or blog;

  6. You work with us in a commercial capacity.

We may also collect personal information about you from third party sources, such as when you choose to connect your social media accounts with our Site or log in through a social media platform such as Facebook or Instagram. However, we will only use this information where these third parties either have your consent or are otherwise legally permitted or required to share your personal information with us.

We collect this information in order to make available to you our services or products and to communicate with you in relation to our services or products. We may use the information collected to:

  1. Allow us to process a booking for a product or service which you purchase from us;

  2. Create a profile for you on our client database;

  3. Send you our newsletters and/or provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes; 

  4. Respond to enquiries you make about our services or products;

  5. Ask you to take part in surveys or quiz events;

  6. Ensure that content from our site is presented to you in the most effective manner for you and your computer or device;

  7. Allow you to access and utilise the service or product you have purchased from us;

  8. Notify you about changes to our services or products;

  9. Provide personalised content and advertising that is targeted to your interests;

  10. Get feedback from you regarding the quality of our services or products.

We will not sell or lend your personal data to third parties, or share your personal data for marketing purposes without your express consent. We will only share your personal data with third party service providers where it is necessary for the delivery of our products or services, and only where we are confident that and such third party service providers have appropriate data protection systems and measures in place that are compliant with UK Data Protection Legislation. 

We will not give consent to third party service providers or platforms to use your information, including audio and video recordings, for purposes other than those for which the information was collected and which are necessary for the delivery of our products and services. We will not give consent for your information to be used by third party service providers for the training and development of AI modelling software, or similar purposes.

How we store and transfer your information

We have in place appropriate technical and organisational measures to ensure the security, confidentiality, integrity and availability of personal data we control. Your information is securely stored on Paperbell (our coaching CRM) which is not publicly accessible or stored in any public domain – it is accessible to our employees only, and is password protected.

Your information may also be stored on our third party email marketing platform, e.g. Kit our third party payment platform, e.g. Stripe, and other authorised third party consultants who support our business.  Our third-party providers have their own privacy policies which you can view on their websites.

We may store or process your data on cloud based platforms or service providers whose servers are based outside of the UK/EEA which may constitute a transfer of data under GDPR. We will only use such third party service providers where we are confident that appropriate safeguards are in place to ensure that any personal data transferred outside of the UK/EEA is subject to an equivalent level of security and protection as required under UK Data Protection Legislation, such as the UK Extension to the EU-U.S. Data Privacy Framework. To learn more about the EU-U.S. Data Privacy Framework, visit the U.S Department of Commerce’s website at: Home (dataprivacyframework.gov)

We also have in place appropriate procedures to handle any potential Personal Data Breaches, in accordance with Data Protection Legislation. Any such breaches will be reported to the relevant supervisory authority and notified to the affected data subjects where we are legally required to do so.

We will only keep your personal data for as long as is necessary to meet the requirements for which it was collected. This will vary depending on the nature of the requirements and the processing, but apart from in exceptional circumstances where longer retention is necessary we will only retain your personal data for 6 years. After this period of time we will delete your personal data unless there is a legitimate business reason to retain all or parts of the data we hold.

Legal basis for processing your data

The General Data Protection Regulation (GDPR) provides that processing of your data shall only be lawful if and to the extent that at least one of the following applies:

  1. You have consented;

  2. For the performance of a contract;

  3. For compliance with a legal obligation which we must perform;

  4. To protect the vital interests of your or another person;

  5. It is in the public interest;

  6. It is in the legitimate interests pursued by us or a third party.

We collect data for the purposes set out above. All personal data is managed to ensure that it is either erased from our system when it is no longer required for the purpose for which it was collected, retained for legal reasons or minimised and retained. 

Any special category data collected from you has special protection and is limited to that permissible by law. In all instances where special category data is collected we will obtain your express consent.

Your legal rights as a data subject

You have a number of legal rights in relation to the personal data that we hold about you and you can exercise your rights by contacting us using the details at the end of this notice. These rights include:

  1. the right to obtain information regarding the processing of your personal data and access to the personal data which we hold about you. If you wish to access your personal data please email us at the address provided in this notice;

  2. the right to withdraw your consent to our processing of your personal data at any time. Please note, however, that we may still be entitled to process your personal data if we have another legitimate reason (other than consent) to do so;

  3. in some circumstances, the right to receive some personal data in a structured, commonly used and machine-readable format and/or request that we transmit those data to a third party where this is technically feasible. Please note that this right only applies to personal data that you have provided to us;

  4. the right to request that we correct your personal data if it is inaccurate or incomplete;

  5. the right to request that we erase your personal data in certain circumstances. Please note that there may be circumstances where you ask us to erase your personal data but we must retain it;

  6. the right to request that we restrict our processing of your personal data in certain circumstances. Again, there may be circumstances where you ask us to restrict our processing of your personal data but we must refuse that request;

  7. the right to lodge a complaint with the applicable data protection regulator, in the UK this is the Information Commissioner’s Office (ICO).

  8. when we are processing on the grounds of legitimate interest, you have the right to object to the processing and we must stop unless we have an overriding reason which will be communicated to you.

Links from our website

Our Site contains links to and from other websites which are operated by individuals and companies over which we have no direct control. If you follow a link to any of these websites, please note that these websites have their own privacy and terms of use polices. We do not accept any responsibility or liability for these policies. We advise you to check the policies for third party sites before you submit any personal data to the website. 

Marketing emails

We may send you marketing emails and communications when you have opted in or otherwise given consent for us to do so. We will make it as easy as we can for you to opt out of unwanted processing, providing it does not restrict our ability to provide you with the primary service you have requested. 

Please note if you wish to unsubscribe from any marketing emails that you have signed up for, you can do so by emailing hello@emilyarmitage.co.uk or clicking onto the unsubscribe link on the marketing email that was sent to you. It may take 48 hours for this to become effective.

Cookies and website analytics 

We use website analytics to provide the best user experience and service to you and to evaluate and improve our site. We utilise third party data analytics service providers to improve our visibility and to monitor website browser behaviour and navigation across our site.

These third-party data analytics service providers collect this information using cookies on our behalf in accordance with our instructions and in line with their own privacy policies. Our service providers may collect the following data about the way you use our Site, which will almost always be anonymised and aggregated before reporting back to us:

  1. Number of visitors to our Site;

  2. Pages visited whilst using the Site and time spent per page;

  3. Page interaction information, such as scrolling, clicks and browsing methods;

  4. Source location and details about where users go when they leave the Site;

  5. Page response times and any download errors;

  6. Technical information relating to end user devices, such as IP address or browser plug-in.

From time to time we may use the information collected about you to present you with targeted advertisements using platforms such as Facebook, X (formerly known as Twitter), Google and/or Instagram.

If you wish to limit or reject cookies associated with our website you can do this in your browser settings. Please be aware that by choosing to limit or reject cookies from our website may you may not be able to use or benefit from certain features, particularly the features designed to personalise your experience.

Making a Complaint

If you believe that we have infringed data protection legislation because of the way that we have handled your personal information (or the personal information of someone who you are acting on behalf of), you have a legal right to complain to us. 

In order to submit your complaint please email your complaint to hello@emilyarmitage.co.uk with the subject line “FAO: E Armitage - Notice of Data Complaint”.

Handling your Complaint

In accordance with relevant legislation, if you make a complaint we will acknowledge your complaint within 30 days. On receipt of your complaint we will begin investigates into the issues you raise. As part of our investigation we will need to gather information, assess the facts and any information that we hold, as well as consider any information that you have provided. We may need to speak to relevant members of staff or team members. 

It may be necessary for us to obtain additional information from you so please ensure that you provide and maintain up-to-date contact information. 

We will handle your complaint as efficiently as possible. There is no timeframe set in the data protection legislation by when we have to deliver a response to you, as each case will vary in its nature and complexity. However, we will update you periodically to keep you updated on the progress of the investigation. 

Once we have concluded our investigation we will respond to your complaint and provide you with our response, “the outcome”. 

If you are unhappy with the outcome, you can ask us to provide more information or clarification. 

You have the right to complain to the Information Commissioner’s Office (“ICO”). There is no requirement for you to wait for our review and outcome. You are legally entitled to complain to the ICO at any point.

Changes to our policy & future processing 

This Privacy Notice was last updated on 16 June 2026 and is reviewed every 6 months, or upon changes to relevant Data Protection Legislation being published, whichever is sooner.

We do not intend to process your personal information except for the reasons stated within this Privacy Notice. We reserve the right to update this Privacy Notice from time to time. Where appropriate, we shall contact you to notify you of any material changes to the Privacy Notice. You should also refer to our website periodically so that you may access and view our updated Privacy Notice. This will ensure that you understand how we are using your personal data and your legal rights around our usage of such personal data.

If you have any questions or concerns regarding our data protection or privacy policies, please contact us at hello@emilyarmitage.co.uk  and we will be happy to respond to any concerns. You can complain to us as outlined above.

Should you still have concerns about the way in which we manage your personal data then you can also complain directly to the Information Commissioner’s Office: Contact the ICO 

GENERAL TERMS

If any part of this Terms of Use agreement is held or found to be invalid or unenforceable, that portion of the agreement will be construed as to be consistent with applicable law while the remaining portions of the agreement will remain in full force and effect. Any failure on our part to enforce any provision of this agreement will not be considered a waiver of our right to enforce such provision. Our rights under this agreement survive any transfer or termination of this agreement. 

You agree that any cause of action related to or arising out of your relationship with the Company must commence within ONE year after the cause of action accrues. Otherwise, such cause of action is permanently barred.

These Terms of Use and your use of the Site are governed by the laws of the England & Wales, without regard to conflict of law provisions.

We may assign or delegate these Terms of Service and/or our Privacy Policy, in whole or in part, to any person or entity at any time with or without your consent. You may not assign or delegate any rights or obligations under the Terms of Service or Privacy Policy without our prior written consent, and any unauthorised assignment or delegation by you is void.

You acknowledge that you have read these terms of use, understand the terms of use, and will be bound by these terms and conditions. you further acknowledge that these terms of use together with the privacy policy represent the complete and exclusive statement of the agreement between us and that it supersedes any proposal or prior agreement oral or written, and any other communications between us relating to the subject matter of this agreement.

TERMS OF USE

The Yorkshire Zen Company Limited Terms of Use

Effective as of 16.9.19

Welcome to the The Yorkshire Zen Company Limited’s Terms of Use agreement. For purposes of this agreement, “Site” refers to the Company’s website, which can be accessed at https://emilyarmitage.co.uk. “Service” refers to the Company’s services accessed via the Site, in which users can view and access our services. The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of our Site or our Service.

The following Terms of Use apply when you view or use the Service via our website located at https://emilyarmitage.co.uk.

Please review the following terms carefully. By accessing or using the Service, you signify your agreement to these Terms of Use. If you do not agree to be bound by these Terms of Use in their entirety, you may not access or use the Service.

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