Emily, a white woman in her 30s with dark hair, dark eyes and red lips smiles at the camera. She is holding a yellow stoneware mug.

Business coach + Human Design translator for female founders and women entrepreneurs

I’m obsessed with helping women like you ditch the ‘should’s and make more money

Why? I was in a toxic relationship from the ages of 16-22. I didn’t have the words for it then but now it would be called coercive control. Gradually my autonomy, freedom and financial independence were taken away from me. I know how important these three things are to making changes to your life and the world around you, because when you don’t have them, life is so much harder.

I believe business is THE BEST way for women to gain the autonomy, freedom and financial independence to make real, lasting change.

I truly believe we need more money and power in the hands of more women and marginalized groups to make the changes in the world we want to see and business is one of the best ways to do this. Let’s smash the patriarchy, one female founder at a time.

Human Design is a self discovery tool that gives you the permission and insight to forget the conditioning, forget the ways we’ve been taught we should make money and show up, and do it YOUR way instead. 

Coaching is at the core of everything I do to support women entrepreneurs to glow up their businesses, make more money and create the lives they dream of. I love combining Human Design and coaching in all my offerings because individually they both deal with your uniqueness, and how to approach things your way. Together? An actual super powered duo of a toolkit to make your business work for you. Add bespoke business strategy in and you’ve got an epically supercharged trio! 

Why does my Human Design make me the perfect coach for you? Read this blog post.

I’ve been building my business since 2020 and the two biggest lessons I’ve learned are: 

1- Building a business is not a solo sport. You NEED support and external expertise to help you design your version of success. Sure, you can struggle on your own but it is a whole lot easier, fun and down right powerful with someone else on your team. Whenever I work with a coach or mentor, I make progress ridiculously fast, and I want the same for you.  

2 - Cookie-cutter just won’t cut it! So many business coaches offer blueprints and trainings of their step-by-steps and while some of that is undeniably useful, it wasn’t until I started to do things MY way, aligned to my Human Design, taking my life and vision of success for myself and my business that my business started to blow up. That’s why I offer bespoke, tailored solutions based around YOU and your je ne sais quoi. Because I know how distracting and draining (energetically and financially!) someone else's version of success can be. 

It took having a baby to design my version of success in my business. I HAD to create a structure that worked for my limited time, a business model that meant I could balance both work and mothering, and a vision of success which brought me and my unique energy, gifts, outlook and goals into the mix.

I may be into HD but I am allergic to spiritual girl boss vibes. There are no manifestation hacks, quantum leaps, downloads (except, actually downloads!) vibing higher, or frequency chat around here. 

I AM here for realistic, practical solutions to real challenges. A little bit woo but make it practical, applied and actionable.

Are you in? 

Emily, a white women in her 30s wears a white tshirt, jeans and a beige and black striped cardigan. She is looking at a book in her lap and smiling.

WAYS TO WORK WITH ME

Emily, a white women in her 30s with dark hair sits at a desk smiling towards an open laptop.

Design YOUR Success

A 3 month hybrid programme combining Human Design, business strategy and coaching to bring YOUR version of business success into reality.

  • This is for you if:

    You are a female founder, entrepreneur or small business owner who has been in business for a while and you’re now ready to step off the rollercoaster into consistency and clarity

    You are HD curious - you’ve downloaded your chart and want to know how to make it IRL-applicable.

    You’re ready to put down other people’s ‘shoulds’ and build a business based on you and your version of success

    You are looking for bespoke, done-with-you support, a champion/cheerleader/challenger in your corner every step of the way AND the power of community as well.

  • Design YOUR Success is a hybrid programme comgieinrelive trainings, group calls and 1:1 sessions. There are 6 modules we will work through together.

    Here’s what the package includes:

    1 x 90 minute vision and Human Design call via Zoom

    2 x 60 minute 1:1 coaching calls

    6 x live trainings

    6 x group coaching/co-working calls

    Your Design, decoded document

    Bespoke strategy and planning support

    Group support via Voxer between our calls (Mon-Fri, 9-5)

    Fancy doing it fully 1:1 instead? Book a call and let chat.

  • £2,500

    Payment plans available at no extra cost.

A laptop is open on a desk next to a frothy coffee with red lipstick on the mug. Hands and arms are visible typing on the laptop

Refine and Align

A 3 hour 1:1 to help you realign with your existing business whether that's overall business strategy or with a social media focus. 

  • This is for HD curious women with businesses who at the point of wanting to burn your business or your Instagram account to the ground but *something* is stopping you.

    You know in your bones you want to make this work but it feels impossible to figure out.

    You can taste the freedom, autonomy and excitement of running your own successful business (whatever that looks like to you) but it all feels just out of reach - gah!

  • This session will help you realign with your existing business or Instagram using a powerful combo of your unique Human Design, coaching, and strategy.

    You have 2 options for the session: business focused or Instagram focused

  • £950

    Payment plans available to spread the cost over 10 months at no extra cost.

A white woman sits in an antique chair writing in a notebook with a fountain pen.

Decode YOUR Design

A 1 hour 1:1 session to decode your Human Design chart, uncover what it actually means for you and how to use it to supercharge your business.

  • This is for female business owners who are curious about how Human Design can help them supercharge their business.

    You know the basics but the rest looks so damn complicated and you’ve no idea what it actually MEANS, let alone how it could help you and your business.

  • Together, we’ll Decode your Human Design chart, uncover what it actually means for you and how to use it to supercharge your business.

    Here’s what’s included:

    1:1 60 minute zoom session

    Plus 1 week of Voxer support as you implement what you’ve learned.

  • £250

  • Emily’s Human Design process is fascinating. It was so interesting to find out that my business is actually something I have been intrinsically designed to do. Her pragmatic approach meant I know exactly what steps to take next in my business.

    Steph

  • For the first time, I've got a proper handle on what my Human Design actually means.

    Sadie

  • Emily, you have such an encouraging, empowering, cozy aura. I felt seen and accepted without judgement and I almost immediately felt comfortable opening up to you and sharing things that I normally hold so much shame around

    Erin

  • I knew I wanted to take action and having the support and accountability from you gave me the (gentle) push I needed to go for it! It really helped to have the extra support in between sessions too - having that sounding board or 'check in' when I was having a bit of a wobble really helped me to stay on track and not retreat back into my comfort zone.

    Julia

  • Emily helps to put things into context, and untangle the ways of thinking you cling onto that hold you back. She challenges your inner self-saboteur! I now feel that I'm much more in touch with my true purpose and the practical steps I need to work towards it

    Nat

  • Emily guided me to put plans in place to get my first ever wholesale order for my business and create a new direction which will be more sustainable. With a clearer understanding of how I manage my time best, everything became less pressured but more productive enabling me to make better business decisions.

    Georgina

GET RESULTS LIKE THESE

Women making money, living lives they love will make a massive difference to the world. Human Design enabled me to design my version of success and I can’t wait to help you create yours.

Emily Armitage
COACH, STRATEGIST + HUMAN DESIGN TRANSLATOR

Emily, a white women in her 30s with dark hair, dark eyes and red lipstick, looks up and away from the camera. There is a defiant smile on her lips.
Lovely pale pink watercolour swirly goodness

Frequently asked questions

How can I book you?

Head to my services page and click to book a discovery call for Design YOUR Success or to directly buy Decode YOUR Design or Refine and Align.

Do you only work with women?

Yes, I only work with women and people who identify as women. If that’s you, welcome! You are in the right place.

Who designed your website?

Lucky Night Studio designed this template for colourful, modern service providers. You can check out their other templates at www.luckynightstudio.co.uk

Where else can I find you?

I hang out on Instagram so you can find me there. Otherwise, join The Collective: my email community (it’s fab, I really think you should!)

Emily, a small white woman in her 30s wears a white tshirt, jeans and black trainers. She is standing against a teal graffitied wall with fox artwork. She is smiling at the camera.